The more you eat, the prettier you become !
Square Mile,a lifestyle mall under Henderson Land where mixes the local culture with new modern elements. To promote their image of diverse cuisine, “the more you eat, the prettier you will become” campaign has been run. By making use of the Instagram AR filter, the users will swallow up the pop-up icon of exotic cuisine. Different effect will be appeared on the face when you eat different cuisine. Say when you eat chinese food, you will get blink blink eye; when you eat western food, your will get red lip; when you eat Japanese food, your face will become slimmer; when you eat Thai food, your cheeks will blush. Participants will be requested to upload and share on their Instagram Story with hashtags to increase the campaign exposure on social media.